Maisel talks 'new wave' of bigscreen games

Forget superheroes. The next wave of major movie franchises may come from casual games, starting with ''Angry Wild wild birds.''That was this content shipped by former Marvel Art galleries chairman David Maisel, who's now an effective consultant to ''Angry Birds'' creator Rovio.Maisel, who oversaw the launch of Marvel Studios' movie franchise with ''Iron Guy,'' noted that up to now movie versions of game game titles weren't consistent individuals who win, with 23 films calculating about $35 million domestic box office. ''They've happened by businesses that will decrease your budget and continue to hit only one, instead of the homer you obtain from an 'Avatar' or possibly a hero film.'' With console games, mentioned Maisel, ''the chance of large entertainment franchises wasn't as great.''''With casual gaming, everyone is playing them, In my opinion it's the first time we'll see massive brands being launched of the sport world and superceding what gaming remains.''Rather than changing superheroes this is often a chance to start a brand new wave. Rather than changing superheroes this is often a chance to start a brand new wave.''Maisel mentioned the selling potential of casual games may also be huge. ''It was formerly inside your create a global merchandisable property was using a blockbuster picture or using a really effective global cartoon show. Both people the situation is really pricey and hard to do. Despite a film enable you to get observed don't normally sell much merchandise round the first movie, it's round the follow-up.''But ''Angry Wild wild birds,'' he mentioned, is creating interest unlike anything he ever saw within the movie career. ''It really helps to make the statistics in the (''Angry Birds'') movie harder, because we are in a position to probably sell the product without any movie.''Maisel mentioned he hopes ''Angry Birds'' will illustrate for the movie business the opportunity of ''massive brands coming within the gaming realm.'' ''I think the awareness was already getting away . there this new technology and an opportunity to experience our phones can launch massive brands with techniques that's never been done before.'' Contact David S. Cohen at david.cohen@variety.com